NEW MULTI-PURPOSE COCOA MINT MERCHANDISING KIT
In line with a new wave of chic product launches, iconic British eyewear brand Cocoa Mint – the flagship women’s collection within the award-winning Eyespace portfolio – has unveiled a new premium point-of-sale kit, designed to effortlessly enhance the in-store presentation of its exceptionally popular frames.
Reimagining the approach to product merchandising while removing any barriers to great display, the new POS kit comprises a modular set of branded display blocks, offering multiple configuration options to suit every size and style of space and enabling multiple placements within windows and practice environments. A selection of luxurious counter cards, depicting Cocoa Mint’s stunning ‘relaxed glamour’ look, sit alongside for an extra layer of brand storytelling.
Showcasing Cocoa Mint’s famed use of colour and fashion-forward aesthetic, the ‘Studio’ sub-collection takes centre-stage in the brand’s latest offerings. Statement-making styles, defined by trend-led geometric silhouettes, innovative laminations, and refined sculpting, are brought to life with bold and beautiful tones and striking premium material choices. Standout piece, CM9184, features an oversized rounded eyeshape in a distinctive marmalade tortoiseshell (C1), with sculpted laminate layers in a striking red and blue fusion at the lugs and inner tips. The second colourway (C2) taps into the season’s monochrome trend, presenting a sky-blue crystal acetate frame accented with exquisite colour-block laminations in harmonising cerulean and plum tones.
Cocoa Mint’s refreshed merchandising materials are available now to request now with product orders.
